The hreflang HTML attribute, which goes inside link elements included in the HEAD section of the page, helps search engines understand that certain pages are targeted for a specified language or country. By implementing this attribute you can send your users to the targeted pages and greatly increase the SEO performance of your website.
The implementation of the hreflang attribute in a website powered by WordPress can be a very cumbersome process without a specific plugin, for this reason Hreflang Manager is developed.

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