What are Snippets Rich?
Additional data such as images, star ratings, etc. are shown in search results by A Rich Snippet. You must integrate schema.org (in any of the following open standards: microdata, microformats or RDFa, and JSON-LD) into the web pages in order to get this to work. Complicated sounds? Yeah, that’s it. For most individuals who don’t know how to code, at least.
That’s why this is the WordPress Plugin for Rich Snippets! In version 2 below. There’s no coding required. No single line whatsoever. Simple awareness of how schema.org functions is what you need.
What is schema.org and Structured Data?
“Schema.org is a collaborative, community-based activity aimed at creating, maintaining and promoting structured Internet data schemes.” This is what the official schema.org website on its home page states. As a common language, the project was created by Google, Microsoft, Yahoo and Yandex to provide structured data to search engines and other applications. Search engines will have a better understanding of the things on your sites if you add some of the so-called schemas to your website. You can tell them, for instance:
Where there’s a header;
What the key thing is like the material of the blogpost);
Who is the author of your blogpost?
What subject you’re writing about such as product review);
The ranking you give to goods and other items;
And several others.
For SEO, is it important?
Of course it is. Schema.org has been out for years now and has been very well checked. And there is no longer “hype.” Search engines often use it, as shown above:
Search Engines display Rich Samples and Rich Search Results that provide the end user with more details (like images, ratings, etc.).
On its Search Console website, Google Webmaster Tools displays structured data.
How can I get structured data added?
At least a deep understanding of schema.org and how to add microdata to the HTML markup would have been needed a few years ago. The problems are:
People have no idea how to add a markup.
People have no idea how to code.
A certain markup can only be used by explicitly changing the theme (that means that your theme is no longer updatable out of the box).
In their own goods, theme and plugin developers seldom think about schema.org.
Sounds almost impossible, huh? I have a solution to that, however:
Use today’s WordPress Plugin for Rich Snippets and you do not need a single line of code! Only a clear understanding of how it operates with structured data.
